![Adidas Chief Executive Officer Herbert Hainer addresses a news conference in the northern Bavarian town of Herzogenaurach, near Nuremberg June 24, 2014. German sportswear firm Adidas expects to meet its target for Adidas Chief Executive Officer Herbert Hainer addresses a news conference in the northern Bavarian town of Herzogenaurach, near Nuremberg June 24, 2014. German sportswear firm Adidas expects to meet its target for](https://c8.alamy.com/compfr/2e5nbp6/adidas-chief-executive-officer-herbert-hainer-addresses-a-news-conference-in-the-northern-bavarian-town-of-herzogenaurach-near-nuremberg-june-24-2014-german-sportswear-firm-adidas-expects-to-meet-its-target-for-2-billion-euros-2-7-billion-of-soccer-sales-this-year-as-the-world-cup-fires-demand-for-its-shirts-boots-and-balls-it-said-on-tuesday-adidas-which-has-long-dominated-the-market-for-soccer-gear-is-facing-a-challenge-from-nike-the-worlds-biggest-sportswear-company-that-has-only-been-a-serious-player-in-soccer-for-the-last-20-years-reuters-michaela-rehle-germany-tags-busi-2e5nbp6.jpg)
Adidas Chief Executive Officer Herbert Hainer addresses a news conference in the northern Bavarian town of Herzogenaurach, near Nuremberg June 24, 2014. German sportswear firm Adidas expects to meet its target for
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![A model with 'SHOX Cushioning Technology' by Nike (R) stands on a model with the 'a3' cushioning system by adidas in Nuremberg, Germany, Friday 17 February 2006. Nike claimed a patent infringement A model with 'SHOX Cushioning Technology' by Nike (R) stands on a model with the 'a3' cushioning system by adidas in Nuremberg, Germany, Friday 17 February 2006. Nike claimed a patent infringement](https://c8.alamy.com/comp/D3MED7/a-model-with-shox-cushioning-technology-by-nike-r-stands-on-a-model-D3MED7.jpg)
A model with 'SHOX Cushioning Technology' by Nike (R) stands on a model with the 'a3' cushioning system by adidas in Nuremberg, Germany, Friday 17 February 2006. Nike claimed a patent infringement
![A model with 'SHOX Cushioning Technology' by Nike (R) stands on a model with the 'a3' cushioning system by adidas in Nuremberg, Germany, Friday 17 February 2006. Nike claimed a patent infringement A model with 'SHOX Cushioning Technology' by Nike (R) stands on a model with the 'a3' cushioning system by adidas in Nuremberg, Germany, Friday 17 February 2006. Nike claimed a patent infringement](https://c8.alamy.com/comp/D3MED6/a-model-with-shox-cushioning-technology-by-nike-r-stands-on-a-model-D3MED6.jpg)