Building Brand Architecture: Nike and Adidas:
How the Adidas app rewards loyal customers - Think with Google
What Is Brand Equity & How to Build, Maintain & Measure It
Part IV | Nike Vs. Under Armour
What Is Brand Equity & How to Build, Maintain & Measure It
Adidas plans to sell struggling Reebok brand, Marketing & Advertising News, ET BrandEquity
Adidas: Brand Equity by Dora D
How Adidas is using creative narratives to build brand equity
Adidas Brand Study
Keller's Brand equity Model – CBBE Model - Brand Equity Pyramid
Adidas Brand Value & Company Profile | Brandirectory
Adidas brand equity increases to over five billion euros
PDF) Equity in corporate co-branding: The case of Adidas and the All Blacks
CBBE Adidas by Irene Spronk
Emotional steps toward stronger brands
Adidas: Using creative narratives to build brand equity - MARKETING Magazine Asia
How Adidas is using creative narratives to build brand equity
Adidas: Using creative narratives to build brand equity - MARKETING Magazine Asia
Empirical Investigation of Sport Trademark Dilution Using Contingent Valuation Method — NASSM
Branding Fundamentals: all you need to know about Brand, Brand Equity, Brand Identity, Value Proposition and Brand Position. | by Vugar Mehdiyev | Medium
An analysis of brand-building elements used by Adidas – Zhorna Sylvia Ali
When it Comes to Brand Building, Awareness is Critical | Nielsen
How the Adidas app rewards loyal customers - Think with Google
PDF) Measuring customer-based brand equity: Empirical evidence from the sportswear market in China
The adidas Sustainability Story - adidas GamePlan A | adidas GamePlan A
